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Traditional advertising demands spending hundreds or thousands of dollars for print, radio or TV ads with no good way of tracking performance. Online marketing is different. Advertisers can track ROI down to the penny and tell what works and what doesn't. Our company creates profitable online marketing campaigns for our clients, with an emphasis on backing up promises with hard numbers that prove results.
If you’re like most businesses nowadays, you have a website. The question is, can anyone find it?
Most companies put up a website with the philosophy of “if we build it, they will come”. Unfortunately this is far from true. Unless you’re familiar with online marketing strategies, few people will end up seeing that site.
At least that’s how it was before Google Adwords.
What is Google Adwords? Google Adwords is the advertising program used on Google.com that has allowed thousands of businesses worldwide to instantly start sending potential customers to their websites.
How does it work? When someone does a search on Google, businesses with related products and services display a small ad on the search results page. If the searcher sees an ad that they like and clicks on it, they go to that business’s site.
Businesses of all shapes and sizes advertise on Google Adwords now. From Fortune 500 companies like Wal-Mart and Coca-Cola down to local businesses like Realtors and insurance agents, everyone can benefit.
So the question is, why should your business advertise on Google Adwords? Here are several good reasons:
1) You’ll pay only when someone clicks on your ad and goes to your site. Wouldn’t it be nice to only pay the newspaper or radio for how many customers walk into your store?
2) Choose exactly who you market to. You choose what search phrases your ad appears on, so you’re targeting your most likely customers. If you only sell locally, you can have your ads appear only to people in your area.
3) Measure your results. With the technology of Google Adwords, you can see how well each of your ads perform in black and white. This lets you cut spending on what doesn’t bring sales and focus only on proven money-makers.
4) Control your costs. The budget functions give you full control of your ad spend. Set a daily cap on how much you spend. Specify the most you want to pay for a visitor to your site. You can control all this and more.
Whatever your line of business, it would be wise to look into Google Adwords as a way to bring more customers in your door.
If you’d like to learn how to setup your own Adwords campaign, take a look at our free starter course.
To learn how our company can get you up and running on Adwords quickly and profitably, read more here.
